Every Purple Mango engagement is designed around a specific moment in your growth journey. Choose where you are and we will meet you there.
Strategic reset and positioning foundation
Campaign architecture and content system
Ongoing strategic partnership
Frameworks you can apply independently
Each engagement is built around our proprietary frameworks. No guesswork, no generic deliverables. Just strategic clarity and systems built for your specific business.
Not sure which engagement is right for you? Use this comparison to identify your best starting point.
| What You Need | Brand Clarity Intensive | Root to Fruit Campaign | Fractional Strategy | FRUIT Workshop |
|---|---|---|---|---|
| Positioning reset | ✓ | — | ✓ | — |
| Campaign architecture | — | ✓ | ✓ | — |
| FRUIT Method framework | ✓ | ✓ | ✓ | ✓ |
| Ongoing strategic guidance | — | — | ✓ | — |
| Brand messaging deliverable | ✓ | ✓ | ✓ | — |
| Self-directed learning | — | — | — | ✓ |
| Best for budget-conscious founders | — | — | — | ✓ |
| Suitable for established founders (3+ yrs) | ✓ | ✓ | ✓ | ✓ |
Purple Mango does not begin with execution. We begin with understanding. Every project moves through the same four-stage process so nothing is built on a shaky foundation.
We begin by understanding your business, your audience, your current marketing reality, and where the gaps actually are. This is not a generic intake form. This is a strategic conversation that informs everything that follows.
FRUIT Method AppliedWe build the strategic foundation including your brand positioning, core messaging, and content architecture. Every decision at this stage is documented so your strategy lives in a system rather than in someone's head.
Brand Clarity FrameworkWe translate strategy into structure using the Root to Fruit Campaign Architecture system. One priority. One cohesive campaign. Every asset aligned to the same outcome across every channel.
Root to Fruit ArchitectureWe assess directional effectiveness using our Signals layer rather than chasing vanity metrics. We evaluate whether the strategy supported the business goal and use that learning to strengthen the next phase of work.
Signals FrameworkWe have heard these before. Here is the honest version of each answer.
Most agencies lead with execution. We lead with strategy. Before anything is created, we apply the FRUIT Method to determine whether it should be created at all. Our frameworks are proprietary, our process is documented, and our focus is on building brand and content systems that sustain growth rather than on producing more content volume. We are a strategy house, not a posting agency.
It depends on where you are in your brand journey. If your messaging feels unclear or you have outgrown your original positioning, start with the Brand Clarity Intensive. If you have clarity but need a campaign system, the Root to Fruit Campaign Build is your next move. If you want sustained strategic guidance over time, the Fractional Brand Strategy is the right fit. And if you want to learn and apply our frameworks yourself, the FRUIT Method Workshop is built for that. When in doubt, book a strategy call and we will help you identify where to start.
No. Purple Mango is not a content creation or social media management agency. We build the strategy, messaging frameworks, and campaign architecture that make your content decisions intentional and sustainable. We give you the system so your content works harder, wherever it is created. If you need hands-on content production, we can discuss referrals to aligned partners.
The Brand Clarity Intensive is a focused, high-impact engagement typically completed over two to three weeks. It includes a deep-dive strategy session, an asynchronous research and development phase, and a delivery and review session. You walk away with a documented brand strategy you can use immediately. Timeline may vary depending on your availability and the complexity of your current brand landscape.
We work best with founders who have at least some traction and are ready to move from intuition to intentional infrastructure. If you are in the very early testing phase, the FRUIT Method Workshop is a great starting point to build your strategic thinking before investing in custom work. For startups with at least 12 months of traction and a clear business objective, the Brand Clarity Intensive is an excellent foundation for scaling with strategy.
That is exactly what the strategy call is for. Book a 30-minute conversation and we will help you identify where the real gap is, which offer maps to your current stage, and what to prioritize first. There is no pressure and no pitch. Just a strategic conversation designed to give you clarity whether or not we work together.
If you are ready to move from reactive content creation to an intentional brand strategy, let us talk about where to start.