Proof that clarity comes first.
Every engagement here started the same way: with research, strategic direction, and audience clarity. From that foundation, we designed the content systems and campaigns that make the work sustainable. These are the results.
Where the work moved something.
Three different scales. One throughline: a documented strategy that turned visibility into measurable outcomes.
Northeastern PathMaker Bio Campaign
Role: Associate Director, Social Media & Brand
Results
- 15+ admissions secured (goal achieved)
- 7,800+ impressions · 483 engagements (6.1% rate)
- 7,500+ video views across Instagram & LinkedIn
- 9,200 website visits
Less than one month to launch a new biomanufacturing training program, with a goal of securing at least 15 student admissions before the deadline.
- Strategy-led, multi-channel campaign across digital, PR, and traditional marketing
- Relatable storytelling on accessibility, biotech readiness, and career change
- Local newspaper placements in Burlington, MA to build community credibility
Building a Digital Presence for The Child & Family Wellness Center
Role: Social Media Strategy & Management · via BDY Consult
Results (Year 1)
- 2,200+ organic social followers, built from zero
- 1.5M+ impressions, including 3 viral posts
- 500+ newsletter subscribers
- Major placements: Boston Globe, NBC10, Spark FM
A trusted center serving the community for nearly 10 years, with no digital presence. Growth required brand awareness and community connection online for the first time.
We led with strategy, then built the system to sustain it: social media strategy and management across channels, an email program to deepen community connection, and original video content for Reels and live sessions. We also delivered media and PR training, so a team new to public visibility could step into it with a clear, cohesive brand story.
Within one year, a well-established but offline brand became a recognized, trusted digital voice in Boston's mental health space.
Visual Rebrand for Joy Expressions
Role: Social Media Strategy & Management · Newsletter Lead · via BDY Consult
Results
- Stronger visual identity reflecting luxury positioning
- Website redesign with a cohesive, professional look
- Professional photography across all marketing touchpoints
- Measurable lift in brand awareness within the Boston market
A woman-owned boutique luxury balloon company with 5 to 6 years in business, ready to evolve. Their visual branding no longer reflected the company's sophistication or growth.
The rebrand positioned Joy Expressions as more than a vendor. It established the company as a luxury experience brand, setting the foundation for partnerships and continued growth.
The frameworks were forged at institutional scale.
Before Purple Mango existed, the thinking did. The FRUIT Method™ and Root to Fruit™ Architecture were built over more than a decade inside one of the most internationally complex universities in the country. Multiple stakeholders. Global programs. Real budget accountability. That is where the systems were stress-tested, long before they had names.
Brand Refresh & Unified Communications, College of Professional Studies
Second in command, Marketing · in partnership with the Director of Strategic CommunicationsThe college's challenge was structural. Departments described CPS inconsistently, and brand assets had drifted out of sync. We did not start with design. We started with research: surfacing what students, alumni, faculty, and staff actually believed the institution was, then building one brand story everything could ladder up to.
12 focus groups in total: 8 across academic disciplines and service departments, 2 student groups spanning international and domestic graduate and undergraduate students, and 2 alumni groups. The goal was to surface what the community actually believed the institution was.
Identified the overarching brand arc and the "why" at the center of it. The single story every department could stand behind.
Tested the story with focus groups before committing, then directed an external creative agency to rebuild the visual assets against that direction.
A full brand kit and voice guide, department workshops on how to speak the brand, and rebuilt assets for recruiting, student advisement, and co-op. The research also set the social and overall marketing strategy.
This is the FRUIT Method and Root to Fruit Architecture before they had names: clarity first, narrative as the trunk, every department a branch of the same story.
College of Professional Studies Commencement
Twitter · Facebook · Instagram · LinkedInOwned the social campaign for graduation exercises across four consecutive years, growing total reach with each cycle. In year four, an eight-week Instagram takeover handed to graduating seniors, closing on the student commencement speaker on graduation day, drove a 300%+ lift in engagement and nearly doubled reach.
Creative Direction & Strategic Communications
The day-to-day was its own training ground: guiding creative direction for video content from concept to delivery while managing external production partners, and planning communications for prospective students, current students, faculty, and staff. Deciding what to invest in across competing audiences, goals, and channels is the discipline the FRUIT Method now systematizes.
Scrappy startup to global matrix. Same thinking.
Contracted to build branded content for local small businesses, helping them strengthen their digital presence and connect with their communities.
Boston Flower Co.
Branded content
Joy Expressions
Visual rebrand
Child & Family Wellness
Digital presence
Lumiere Candles by SM
Branded content
Your marketing deserves a system.
If you are ready to build marketing grounded in research and strategy, let us talk about where to start.
Book a Strategy Call