Fractional Brand Strategy Consulting
Fractional brand strategy consulting gives small-to-midsize businesses access to senior-level brand thinking without the full-time hire. I step in as your strategic partner for a defined scope and time—becoming an embedded member of your leadership team to clarify who you are, who you serve, and how you show up in the market.
What I do
Brand audit and positioning: Rapidly assess your current brand presence—messaging, visual identity, customer experience, and competitive landscape—to identify gaps and opportunities.
Strategic roadmap: Create a clear, prioritized brand plan that aligns with business goals (growth, fundraising, product launches, retention). The roadmap includes positioning statements, target audience profiles, key messages, and activation priorities.
Messaging architecture: Develop concise, differentiated brand messages for your website, sales materials, social platforms, and PR. I provide core messaging, taglines, and elevator pitches that your whole team can use.
Go-to-market support: Define launch and campaign strategies, content themes, channel mix, and KPIs. I help translate strategy into actionable tactics your marketing and sales teams can execute.
Team enablement: Train and coach internal teams on brand guidelines, storytelling, and content creation so your brand is consistent and scalable across touchpoints.
Measurement and iteration: Establish meaningful metrics, reporting cadences, and testing plans so the brand strategy continually improves based on real results.
How fractional works
Flexible engagement: Monthly retainer, project-based, or interim leadership depending on your needs. Typical engagements run from 3–12 months.
Cost-effective expertise: Gain senior strategy skills and decision-making without the salary, benefits, or overhead of a full-time head of brand.
Embedded collaboration: I work closely with founders, marketing leads, and product teams—participating in leadership meetings, mentoring staff, and ensuring strategic alignment across the business.
Fast impact: Focused priorities and pragmatic deliverables ensure quick wins while building long-term brand equity.
Who benefits most
Startups preparing for growth or fundraising who need a clear, investable brand story.
Small to mid-size businesses scaling into new markets or launching new products.
Companies with fragmented messaging, inconsistent customer experiences, or unclear market differentiation.
Leadership teams who need strategic clarity but prefer flexible, outside expertise.
Deliverables you can expect
Brand audit report and competitor map
Positioning statement and messaging architecture
Brand strategy roadmap with prioritized initiatives and timelines
Campaign briefs and content playbooks
Brand guidelines and training sessions
Monthly performance reviews and optimization recommendations
Why it works Receive senior-level brand guidance tailored to your stage and budget, delivered with practical playbooks your team can execute. The fractional model accelerates progress without the long-term commitment—helping your business look, sound, and perform like a more confident, consistent brand.
Ready to align your brand with your business goals? I’ll help you define the story, build the plan, and make it stick.
For established small businesses whose brand hasn't kept pace with their growth.
Best for businesses doing $100K to $1M in annual revenue.
What's included:
Brand audit and positioning assessment
Messaging architecture for website, sales, and social
Competitive review of 2 key competitors
Strategy roadmap with prioritized execution points
Monthly performance reviews
20 hours per month | 4-month minimum | $2,500/month
Additional hours available at $125/hour.
For mid-size businesses scaling into new markets, launching something new, or building the brand infrastructure to support serious growth.
Best for businesses doing $1M to $5M+ in annual revenue.
What's included:
Full brand audit and competitive landscape analysis
Positioning statement and messaging architecture
Brand strategy roadmap with prioritized initiatives and timelines
Go-to-market support including launch strategy, content themes, channel mix, and KPIs
Campaign briefs and content playbooks
Monthly performance reviews and optimization
Up to 40 hours per month | 6-month minimum | $5,000 to $7,000/month
Additional hours available at $175/hour.
Who it's for
You're a small business owner with a product, space, or process worth showing. You know your brand needs video content for social, but you don't have the time or creative direction to produce it yourself.
What you get
A full content day: creative direction, filming, and editing. You walk away with a batch of short-form reels ready to post. No content calendar guesswork. Just clean, on-brand video built around your business.
Fractional Social Media Services — 3‑Month Minimum
Flexible, high-impact social media support as your fractional social media partner. This service gives you a dedicated, experienced strategist and content lead who acts as an extension of your team — without the cost or commitment of a full-time hire. Engagements begin at a three-month minimum to ensure momentum, measurable results, and sustainable content systems.
What you get
Strategic direction: A tailored social media strategy aligned to your business goals (brand awareness, lead generation, community growth, or sales). We map objectives, audience, platforms, content mix, and key metrics.
Monthly content planning: A content calendar each month with post topics, captions, hashtags, and posting schedule that match your brand voice and priorities.
Content creation support: We provide copy, caption writing, simple graphic assets, carousel or single-image posts, and captioned short-form video scripts or shot lists. Visuals are created to your brand standards.
Publishing & management: Scheduled posting, basic community engagement (replying to comments and direct messages within agreed parameters), and platform monitoring to keep your accounts active and responsive.
Performance reporting: Monthly analytics report with insights, trends, and recommended optimizations. We translate data into clear actions so you can see what’s working.
Coaching & collaboration: Biweekly check-ins (or weekly if preferred) to review performance, approve content, and plan campaigns. Includes access to on-demand coaching for execution questions and best practices.
Campaign support: Execution support for promotions, launches, or seasonal campaigns within the scope of the monthly retainer. Additional campaign needs can be scoped separately.
Systems & handoff: We build repeatable content workflows, templates, and a simple asset library so your team can scale or onboard future support easily.
How it works
Onboarding (Week 1): Brand review, audience and competitive analysis, goal setting, and content brainstorm. We establish tone, visual direction, and KPIs.
Execution (Months 1–3+): Monthly planning → content creation → scheduling → community management → reporting and optimization. The three-month minimum ensures time to test, learn, and refine for measurable gains.
Renewal & scaling: After the initial three months, continue on a month-to-month retainer, scale hours up or down, or convert to project-based work depending on needs.
Who this is for
Small to mid-size businesses that need consistent social presence but not a full-time hire
Founders and marketing teams seeking expert strategy and execution support
Service providers and coaches who want to grow audience and bookings through social
Businesses launching products, courses, or seasonal campaigns that need reliable support
Pricing & availability
Pricing is based on scope (hours per month, number of platforms, content volume, and campaign complexity). A customized proposal follows a short discovery call.
Minimum commitment: three months. Typical engagements are structured as monthly retainers.
Why choose a fractional model
Cost-effective access to senior expertise without full-time overhead
Faster ramp-up and flexible scope based on business rhythms
Consistent strategy and execution for measurable social growth
Ready to plug a senior social strategist into your team for consistent, strategic social that moves the needle? Let’s set a discovery call to define the scope and build your three-month launch plan.
Brand Clarity Intensive is a focused brand strategy experience for founders and service-based businesses who need to refine their positioning, clarify their messaging, and build a strong foundation for content that actually performs.
If your brand feels inconsistent, your message isn’t landing, or your content isn’t converting, this is where we fix it.
Through a structured, strategy-first process, we define your audience, sharpen your core message, and apply the FRUIT Method™ to align your content with what your business actually needs right now.
You walk away with a clear, documented brand strategy you can use immediately across your website, social media, and campaigns.
Built for founders across the U.S., including Boston and Massachusetts-based businesses, who are ready to move from guessing to intentional growth.
No results match your search. Try removing a few filters.
A strategy-first brand and content systems consultancy built for founders ready to grow with intention.
